Guaranteed income you can count on for life
Life insurance paired with guaranteed yearly cash benefits, so you build a dependable income stream while your family stays protected.
- Retirement planning
- Future income
- Long-term savings
FINANCIAL ADVISOR · SUN LIFE PHILIPPINES
Protecting what matters most
I am Ruth Abestilla. I help individuals and families protect their income, their health, and the future they are working so hard to build.

Helping Filipino families protect what matters most.
The first conversation is free, unhurried, and never a sales pitch. We simply look at where you are, and you decide what happens next.
RECOGNIZED FOR CONSISTENCY

Grand Slam Awardee, 2024

President's Club recognition

Momentous awards night

Monthly Champions Awardee

MY STORY
While my journey as a financial advisor began with Sun Life, my approach to serving people has been shaped by more than 25 years of experience in sales.
One principle has guided me throughout my career: I always try to put myself in my client’s shoes.
If I were making this decision for my own family, what would I want to know? What questions would I ask? What would make me feel confident instead of pressured?
That mindset continues to guide every conversation I have today. I believe financial planning should begin with listening, understanding, and helping you make informed decisions, not with selling a product.
THE PART NOBODY PLANS FOR
Most families are one hospital admission away from a hole they never budgeted for. The bill itself is rarely the hardest part. What comes after it is.
Whether it is a salary, a business, or a remittance from abroad, the money the household runs on stops arriving on the very week the expenses grow.
The emergency fund goes, then the fund set aside for school, then the one meant for retirement. It usually takes months, not years.
A loan from family, then from anywhere. The interest tends to outrun the recovery, and the debt outlives the illness itself.
The house, the tuition, the retirement that was on track. No one announces it. It simply stops being possible.
This is not bad luck. It is an open gap, and a gap can be closed gently while you are still well enough to qualify.
HOW WE BEGIN

Reach out on Messenger or by message and we find a time that suits you, online or in person. Bring your questions, including the ones you think are too simple to ask.
What you earn, who depends on you, and what your employer, SSS, or existing coverage already handles. Honest numbers, explained in plain language.
If a plan fits, I size it to your budget rather than the other way around. If nothing fits yet, I will tell you that too, and you leave with a clearer head.
I reply personally, usually within a day. Whatever you share with me stays between us.
PRODUCTS AND SOLUTIONS
Every solution below is a Sun Life plan. Which one fits you depends on your goals, not on a price list, and we work that out together.
Life insurance paired with guaranteed yearly cash benefits, so you build a dependable income stream while your family stays protected.
Comprehensive coverage for over one hundred critical illnesses, with health and wellness benefits, so treatment never has to be funded by selling something.
A variable life plan that protects your family and grows your money at the same time, pointed at a goal you can actually name.
A dedicated plan for overseas Filipinos that covers over one hundred critical illnesses and prepares for a comfortable retirement back home.
MY MISSION
Because the best financial plans begin by understanding people before recommending solutions.
I believe financial planning should never feel overwhelming or pushy. It should feel like sitting down with someone who genuinely wants to understand your life before recommending anything at all.
My greatest reward is not an award on a shelf. It is a family that finally sleeps well, knowing they are protected.

MY PHILOSOPHY
I always put myself in my client’s shoes.
Before recommending anything, I ask myself:
If this were my own family, what would I honestly recommend?
That is why every conversation begins with listening, not selling.
No pressure.
No rush.
Just thoughtful guidance to help you make the best decision for your future.
Ruth Abestilla
WHY WORK WITH ME
We begin with your life and your goals, never with a product I am trying to sell.
Your plan is sized to your budget and your priorities, not to a template.
Clear explanations, honest answers, and all the time you need to decide.
I am here after the paperwork too, for reviews, questions, and claims.
You will understand exactly what you own and why, before you sign anything.
ACHIEVEMENTS
A few milestones from my first years as an advisor. They matter to me because each one reflects families who chose to plan with purpose.












REAL CONVERSATIONS
Not stock photos. A few of the people who trusted me with their plans, shared with their kind permission.



WHAT MY CLIENTS VALUE
Shared with permission by clients I have had the privilege to plan with.
Ruth explained everything clearly and patiently. I never once felt rushed or pressured into anything.
She genuinely cares about our family's future. It never felt like a transaction, it felt like she was one of us.
She made financial planning easy to understand. For the first time, I actually know what I own and why.
It is a fair question, and the honest answer depends on the plan. Pure protection is a cost, like car insurance, and it is the cheapest way to cover a large risk. Other plans, like Sun Secure Income or Sun MaxiPrime, build value you can use while you are alive, and many pay out for critical illness long before anything else. In our first conversation I will show you which one your situation actually calls for, and sometimes the answer is the simpler plan.
There is no single figure, because a good plan is sized to your income and to who depends on you, not to a price list. What I will not do is quote a number before I understand your situation. Bring the amount you are comfortable setting aside, and we will work backwards from what you can carry for years without resenting it.
It is a real benefit and worth understanding. It is also tied to your job. If you resign, get retrenched, or retire, it usually ends with your last payslip, and it rarely covers your family at the level your income does. We will look at exactly what your HMO and group coverage include, then decide together whether you need anything of your own on top.
If you are earning and someone depends on you, it is the right time. If you are young and healthy, it is the cheapest and easiest you will ever be to insure. What changes with age is not whether you can start, but what it costs and what the insurer will accept, which is exactly why starting while you are well matters.
Then you do not buy anything. Plenty of people leave our first conversation with a clearer plan, a list of what to sort out first, and no policy at all. That is a good outcome. I would rather be the advisor you trust in three years than the one who pushed you in the first week.
Only if you want to. I meet clients across Laguna, Cavite, Batangas, Quezon, and Metro Manila in person, and I work with families and OFWs anywhere through video calls at a time that fits your schedule. The paperwork can be handled digitally either way.
LET'S BEGIN
Every financial journey starts with a single conversation. Protect your loved ones, build toward your goals, and find real peace of mind.
Protecting what matters most
The fastest way to reach me. I reply personally, usually within a day.
Free, unhurried, and never a hard sell.