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Meet Ruth

Financial planning is really about peace of mind.

Rosela Bermudez Abestilla, known to everyone as Ruth. Financial advisor with Sun Life Philippines, and a mother who understands what is at stake.

Ruth Abestilla, financial advisor with Sun Life Philippines

I am Ruth Abestilla, a financial advisor with Sun Life Philippines. I came into this profession with one simple purpose: to help people protect the ones they love and the dreams they are quietly working toward.

As a mother, I have seen how quickly life can change. That is what made me realise financial planning is not really about money at all. It is about peace of mind. It is knowing that if something unexpected happens, the people who depend on you will not have to carry everything on their own.

I believe planning should never feel overwhelming or pushy. It begins with listening, with understanding your goals, and with building something that genuinely fits your life and your priorities. No jargon, no pressure, and no plan you cannot comfortably keep.

In my first few years as an advisor I have been grateful to be recognised by Sun Life as a Grand Slam Awardee, a multiple-time Medallion Awardee, and a Macaulay Awardee. Those milestones matter to me, but only because each one reflects a family who chose to plan with purpose.

I am based in Santa Rosa, Laguna, and I meet clients across Laguna, Cavite, Batangas, Quezon, and Metro Manila, as well as families and OFWs anywhere in the world through video calls. Wherever you are, we can begin the same way: with one unhurried conversation.

MY MISSION

To help families build confidence, protect their future, and find lasting security, one meaningful conversation at a time.

What I hold to

Trust

The foundation of everything. You should never feel sold to, only listened to.

Integrity

I recommend what fits your life, even when the simpler plan is the honest answer.

Compassion

As a mother, I understand what is really at stake behind every plan.

Professionalism

Clear explanations, careful work, and follow through long after you sign.

Long-term relationships

I am here for the reviews, the questions, and the claims, not just the first meeting.

Calm

No pressure, no rush. Good decisions are made with a clear head, in your own time.

Ruth Abestilla beside the Sun Life Grand Slam recognition wall
Ruth Abestilla with her Sun Life teammates travelling to an event

ACHIEVEMENTS

Recognized by Sun Life, grateful to my clients.

A few milestones from my first years as an advisor. They matter to me because each one reflects families who chose to plan with purpose.

  • 7-time Medallion Awardee
  • Grand Slam Awardee, 2024
  • Macaulay Awardee
  • President's Club recognition
Ruth Abestilla beside the Sun Life Grand Slam recognition wall
Ruth Abestilla at the Sun Life Momentous President's Award night with her medal
Ruth Abestilla wearing a recognition medal in front of a Sun Life backdrop
Advisors on stage at the Sun Life Centhirty, Medallion and Grand Slam awards
Ruth Abestilla at the Sun Life August Champions Awardees stage
Ruth Abestilla recognized among top advisors in her agency
Ruth Abestilla beside the Medallion qualifiers board
Ruth Abestilla with her agency team receiving a group recognition on stage
Ruth Abestilla with Sun Life colleagues at an agency awards event
Ruth Abestilla holding a President's Club recognition medal
Ruth Abestilla with teammates on the way to a Sun Life event
Ruth Abestilla at a Sun Life recognition event

LET'S BEGIN

Let's build your financial future together.

Every financial journey starts with a single conversation. Protect your loved ones, build toward your goals, and find real peace of mind.

Protecting what matters most

Chat with Ruth on Messenger

The fastest way to reach me. I reply personally, usually within a day.

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Book a free consultation

Free, unhurried, and never a hard sell.